If I had to guess, your travel blogging process would look a little like this…
You brainstorm topics about destinations, choose the one you’re most stoked to write, create a draft, upload some show-stopping photos, and hit publish when it’s done. You might even sprinkle in some popular travel keywords, add a catchy pinnable image, and share the post to social media.
Then you grab a smoothie and rush out the door. You’ve got a flight to catch, remember?!
But… what if I told you that there was one simple trick you could make to get your travel blog found faster on search engines?
What if I told you that it takes literally 2 seconds and won’t cut into your crazy schedule?
And… what if I told you that you could do it today? As in, right. now. You’d probably want me to quit dragging it out and tell you the tip already. Without further ado, I give you…
Pro tip: Save your photos with keywords and descriptions.
Before you start uploading your epic blog post images to your media library, take a moment to improve your file names.
Bonus points if the file name matches the keywords, topics, and locations you sprinkle throughout your blog post.
For example, if you were writing a travel blog post about a romantic couple’s getaway in Santorini and were adding three different stunning photos, you could name your photo files something like:
That sure looks better than “IMG23434535.jpg” right? Google would agree.
Think about it. Search engines can’t look at an image the way we can. They don’t have eyes, duh!
Instead, search engines rely on keywords, descriptions, data, and information to know what’s in a photo.
That’s why you can type the most grammatically incorrect sentence on Google Images and still find what you’re looking for.
When you save your images with descriptive keywords, search engines are able to “see” your image and categorize it accordingly. Yay!
Ready to try this simple trick?
Quick challenge: Take a few minutes to spruce up an old travel post.
- Choose one blog post to update with better image file names.
- Download the image(s) from the post to your computer.
- Rename each file to include keywords relevant to the post.
- Re-upload to your blog post.
Once you’re done, send me a message on Instagram and I’ll be sure to check out your updated blog post!
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