As a small business owner, you’re always looking for ways to get the most out of your limited resources. It’s time to consider a few simple SEO tips to improve your website.
Contrary to popular belief, effective SEO doesn’t have to be expensive or time-consuming. In fact, there are a few simple things you can do right now to start seeing results.
Keep reading for some easy tips on how to improve your small business’s SEO!
1 – Set up your free Google My Business profile for simple local SEO
One of the simplest steps you can take to improve your website’s SEO ranking is signing up for Google My Business. This simple step can help improve your local SEO, promote your services and connect you with potential clients.
What is Google My Business?
Google My Business is a free tool that allows you to create and manage an official profile for your business on Google.
When set up correctly, your business will appear in local Google search results, including maps.
How do you set up your Google My Business?
Setting up your business profile can be done in a few simple steps! All you need to do is head over to Google My Business and follow the outlined steps.
2- Publish quality blog posts on a regular basis.
One of the best simple SEO tips for small business owners is to write high-quality blog posts for your ideal clients.
Keeping your blog regularly updated with new content helps remind Google that your website has relevant content that your audience needs to read.
Why is blogging important for small business SEO?
As small business owners, we need to consider creating content that is focused on providing solutions for our ideal clients.
Not only will your blog posts drive traffic to your website and improve your SEO, they’ll also act as an introduction to your client experience.
But what if blogging feels difficult for you?
Blogging can be daunting for many small business owners as it seems like yet another thing you HAVE to do. But if you’re serious about improving your SEO, nothing beats blogging!
Here are some tips for making the blogging process easy:
- Repurpose your best content from other platforms (this post was actually repurposed from Instagram!)
- Make a list of all the problems your ideal client may be facing and brainstorm topics to help solve those problems
- Create a content planner to help you stay consistent (this could be as simple as a page in your planner or as complex as a detailed spreadsheet)
3 – Add SEO-ready keywords to your website image file names.
Properly naming your image files is often overlooked but it’s one of the most simple SEO tips you can do as a small business owner!
Google is always looking for evidence that your website content is relevant and accurate for what you provide. When your images are strategically named, you are reaffirming to Google which keywords are most relevant to your business.
How should you name your website images for better SEO?
Your website image file names should include specific keywords and titles related to your business. But this isn’t always the reality, is it?
Often, small business owners (including professional photographers!) will upload images with default file names that contain zero relevant information.
Have you ever noticed the file names your camera or phone generate? They’re nonsensical and randomly generated! For example, “DSLR_101.jpeg” or “xmeuefoeo244890.jpg”
Now, imagine the SEO possibilities if you took a conscious moment to rename your image files to something descriptive like “website-designer-dreamworthy-design.jpeg” Much better, isn’t it?
Tips for renaming your website images:
- Start by exporting your images with the proper names right away. Lightroom can set custom file names on import and export.
- Rename your files manually on your computer before uploading to your website.
- If the images are already uploaded to your website, install a plugin like Phoenix Media Rename.
So, are you ready to improve your website with these simple SEO tips?
It doesn’t have to be difficult or expensive. Just by following the simple SEO tips we’ve outlined in this blog post, you can make a big difference in how your site is ranked by Google and other search engines.
And if you’re looking for other digital strategies to improve your business’ online presence, reach out to learn more about our website design services!