client showcase

Luxurious + Refined Custom Design for Travel Planner The Destination Designer

The Brand Story

Every now and then, a client comes along who embodies the phrase “perfect fit.” Lexi was absolutely that person to me, because she made my job feel like fun. Our similar sense of humor (and chatterbox personalities) made for some interesting brand directions and uncharacteristically long strategy sessions. But who can complain when they’re having a blast?!

When Lexi asked me to create a custom WordPress website for her custom travel planning company The Destination Designer, she wanted the design to be a destination in itself. Her biggest wish was to establish herself as a niche leader who could provide exquisite travel experiences, particularly focused around The Mediterranean. The only problem was that her previous platform (wix-who-shall-not-be-named) was holding her back tremendously.


“My lack of web design skills were limiting me from actually creating my business website, and I was confused about how to transfer away from my old web hosting platform.”


Favorite Elements

Lexi’s new website catches your attention from the moment you land on the home page. Her design is what I like to call professional with personality. Each page begins with a larger-than-life featured image that fills the page with travel inspiration. I particularly adore her Custom Travel Planning sales page, that keeps unfolding new surprises with every scroll.

Some of the most striking parts of Lexi’s new website:

  • Handpicked brush and calligraphy fonts to spice up the experience
  • Full-width call-to-action sections that smoothly scroll as you do
  • Hyperlinks that display a full color background on hover


“I now have the exact website that I was envisioning! Now the concise branding & design is reflected across all of my online channels.”


The Final Product

Ready to see what Lexi’s new website is all about? Head to to view the live version!

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