7 Essential Sections Every Media Kit Needs to Have

Ah, the elusive media kit. If you are an aspiring blogger who’s been wanting to work with brands on collaborations, partnerships or sponsorships, there are a few things that you absolutely need to have in your toolbox: 

1. A blog.
2. An audience.
3. A media kit.

The first two should be no-brainers. Of course you need a blog and an audience! But what about that elusive third item on the list?

WHAT IS A MEDIA KIT AND WHY DO YOU NEED ONE?

Think of your media kit as an information package that provides a snapshot of what you offer and why brands should work with you.

In other words, your media kit is kinda like your resume. Your media kit will come in really handy when you start pitching brands to potentially work together. Furthermore, a well-done media kit can help you stand out among the competition and communicate why you are a good fit for a partnership.

When used with a strategic work with me page on your website, you’ll be able to convert brands into believers.

WHAT YOUR MEDIA KIT NEEDS TO BE EFFECTIVE:

Every media kit needs to follow a simple structure to be effective. Remember, the goal is to communicate why you should be chosen to work with a brand. This isn’t an opportunity to divulge your backstory, list all of your previous employers, or write a best-selling novel. Save that for when you write your website about page!

So keep it simple, straightforward, and easy to skim. Brands, PR reps and community managers don’t have time to flip through 10 pages. They also don’t want to be researching you for hours to find the answers to basic questions.

1. ELEVATOR PITCH

Start with a succinct statement about your blog. Similarly, give a snapshot into the purpose of your content and what you typically share. Your elevator pitch should answer three questions:

1. Who you are
2. Who you help
3. How you help them

For instance, if you are a mom blogger who talks about budget tips for family trips, you would write your elevator pitch statement like this: I am a travel blogger who helps busy moms figure out how to plan cost-effective family trips.

Think about it this way. If you were to meet this blogger at an in-person event, you would know exactly who they are, who they help, and what they do. This is KEY for when you send over your media kit.

2. CONTENT SNAPSHOT

Now that you’ve communicated who you are, it’s time to share a glimpse into the types of content that you typically share. Showing this information confirms to the brand that your topics align with their own content goals and topics. 

For instance, that same blogger from the example above could list her topics as budget travel, vacation planning, and family trips. Simple? Yes. Effective? Even more so.

Most importantly, the purpose here is to make it EASY to pinpoint your expertise and authority. What topics are you uniquely qualified to speak about? List them out in bullet points on your media kit.

3. AUDIENCE PROFILE

Your media kit should also include specifics about your audience. Who do you serve? Where do they live? How old are they?

This information tells a brand if you will be a good fit based on their own target audience goals. Every brand will have their own ideal audience profile to either nurture or grow, so if you can clearly articulate your audience, it’s going to be easy to see if you’re a match for working together.

4. TRAFFIC STATISTICS

Here’s where you want to showcase what your blog has achieved. If you’re just starting out and don’t yet have staggering numbers, don’t worry! Brands aren’t always looking for the most famous blogger or influencer. They may want access to a niche audience that brings them closer to an ideal audience. But you still need to show your value.

COMMON MEDIA KIT STATS:

• Monthly page views
• Monthly visitors
• Social media followers
• Instagram engagement percentage
• Email list subscribers
• Facebook group members

Remember, statistics is only a small piece of an effective media kit. The purpose is to showcase your value and convince the brand that you are a good choice. But if your numbers are low, group them together.

5. SERVICES BREAKDOWN

Now it’s time to state what you offer, how it helps the brand. Be sure to include your unique selling point! Why should a brand choose YOU over someone else? There’s a reason, and it’s your job to communicate this in your media kit.

COMMON MEDIA KIT SERVICES:

• Social media campaigns
• Branded photography
• Product reviews 
• Giveaways
• Brand ambassadorships

Likewise, when you’re talking about those services, focus on how it helps the brand. Instead of saying blanket statements like “social media is good for marketing”, dial into the benefits.

FOCUS ON WHAT THE BRAND ACTUALLY RECEIVES:

+ Increased eyes on their products

+ More clicks to their website

+ Faster conversions from customers

+ Access to niche audiences that view you as the go-to expert

6. PREVIOUS COLLABORATIONS

Nothing builds trust better than highlighting who you have worked with previously. This list may seem superfluous but it does help to communicate your value, build credibility, and establish social proof. If you do not yet have a list of brands you’ve worked with before, consider highlighting a short testimonial.

7. CONTACT INFORMATION

Above all, remember to put your name, email address and domain name in the footer of every page of this media kit.

FINAL THOUGHTS:

In conclusion, your media kit should make it easy to:

✔ Find your information.
✔ Communicate your value.
✔ Want to work with you.

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