A Charming Escape

One of the best parts about what I do is that I get to work one-on-one with clients who share my love for travel and adventure. From the moment Aswani and I first met on Instagram, I knew we would have a lot to talk about. What I didn’t expect, however, was to discover her many different hidden talents and skills. For instance, she’s a wine sommelier, hardware engineer (at a Silicon Valley tech company, no less), early-morning riser and recipe maker. I can barely tie my shoes, and here she is, doing a million things with elegance and grace. But I digress…


Aswani had been blogging for many years but felt it was time to retire her previous branding, website, and domain name.

During our first strategy session, she told me that the updated version of her travel blog would be called A Charming Escape. I couldn’t think of anything more perfectly suited to her personality and lifestyle. So, we set off on an adventure of our own to create a simple, feminine custom WordPress website where she could share all of her passions.


“I felt that my previous website was all over the place. I wanted it to be more focused, inviting and professional.”


What I’m loving about Aswani’s new site:

  • Creative combination of fonts
  • Email list subscribe bar at the top of each page
  • Scrolling menu bar that tracks along as you scroll down


“I love the About me page so much! I love what you did with the vineyard photo and the slideshow. Looks so sleek.”