A Charming Escape

One of the best parts about what I do is that I get to work one-on-one with clients who share my love for travel and adventure. From the moment Aswani and I first met on Instagram, I knew we would have a lot to talk about. What I didn’t expect, however, was to discover her many different hidden talents and skills. For instance, she’s a wine sommelier, hardware engineer (at a Silicon Valley tech company, no less), early-morning riser and recipe maker. I can barely tie my shoes, and here she is, doing a million things with elegance and grace. But I digress…

Aswani had been blogging for many years but felt it was time to retire her previous branding, website, and domain name. During our first strategy session, she told me that the updated version of her travel blog would be called A Charming Escape. I couldn’t think of anything more perfectly suited to her personality and lifestyle. So, we set off on an adventure of our own to create a simple, feminine custom WordPress website where she could share all of her passions.


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