Your website is the first impression for showing your client experience. As an adventure photographer, it’s important to make your website easy for potential clients to navigate and explore.
When you have all of these aspects working together, your website becomes a professional marketing tool that increases your client inquiries and establishes you as a leading photographer in your niche.
In today’s post, we’ll be sharing the 5 things every photographer needs to have on their website.
What Every Photographer Needs on Their Website
1 – Photography Portfolio
Few things matter more to your potential clients than seeing if your photography style matches their vision. While you are the creative director of their photoshoot, your clients will still need to picture themselves in your unique shooting and editing style.
But don’t just put 75 photos in a scrolling gallery on your portfolio page and call it a day.
Instead, infuse your photography strategically throughout your website, with a combination of photo galleries, gifs, and slideshows. This way, you’ll highlight your photography skills without overwhelming your potential clients.
If you do decide to create a designated photography portfolio page on your website, be sure to sprinkle in social proof, client testimonials, or featured case studies of prominent pieces of work (take these, for example!)
2 – Client Testimonials
As a photographer, appealing to your ideal client with your personal aesthetic is only one piece of the puzzle. It’s equally important to highlight your client experiences and show the transformations your photography services provide.
When you can show that you have impacted your clients in positive ways, future clients will feel like they can achieve those things, too!
Quality client testimonials also provide invaluable social proof that shows you provide memorable, professional photography services. So, it’s important to only include your best testimonials!
If you are a photographer that has a specific niche, like adventure photography or elopement photography, don’t forget to highlight testimonials from clients who are similar to the ones you want to attract and book!
Try to focus on your testimonials from your adventure photography sessions or elopements.
>> Want to get the BEST client testimonials for your adventure photography business? Read this guide!
When it comes to showing your client testimonials, highlight the best parts of what your client said about working with you. Don’t be afraid to remove text that’s irrelevant or doesn’t appeal to your ideal client.
3 – Photography Experience Page
When your ideal client lands on your website, they’re going to be looking for information on your photography services, packages, process, and pricing. Enter your experience page.
This is a dedicated page on your website that is meant to sell your services while giving your ideal clients all the information they need to consider booking a photography session with you.
PRO TIP: Put your experience page in the main navigation of your website so it can be easily found when a visitor lands on your website!
So what’s needed on this integral page on your website? Everything your ideal client would expect to know before they inquire to book a photography session.
Here are some ideas to get you started:
- Breakdown of your photography packages (+ who it’s for!)
- Pricing for each of your adventure photography services
- Recommended locations or your upcoming travel schedule (if you are a destination photographer)
4 – Frequently Asked Questions
What’s one way to potentially weed out bad-fit clients and make sure that inquiries are coming from qualified leads? Creating a solid FAQ section on your website.
When utilized correctly, FAQ sections can boost your client conversion rate by making the details of your services directly available to your potential clients (Source: Neil Patel).
Imagine getting serious inquiries from perfect fit clients… without having to waste time going back-and-forth on basic details that don’t move the needle in your business.
Here are a few ideas for questions you can include in your FAQ section:
- How many images will I receive?
- Do you provide RAW images?
- How long will it take to get my images?
- What should I bring to my photography session?
When you ask the right questions, you become the guide for your potential clients. They’ll feel at ease knowing their basic questions have been answered – and will feel more confident sending an inquiry to work with you!
5 – Client Inquiry Form
A well-designed inquiry form makes it easy for clients to send an inquiry directly on your website without having to write a personal email, find you on social media, or pick up the phone to call you (unless, of course, that’s your preferred inquiry method!)
You can take the inquiry process one step further by using a customer relationship management (CRM) tool like Honeybook or Dubsado to automatically record your new inquiries in a private database.
For photographers, it’s not enough to create a contact form that only has space for a subject line and short message. As a small business owner, it’s vital to receive detailed information from your inquiries.
With CRM tools like Honeybook or Dubsado, you can customize your inquiry forms to include important information including:
- Number of guests
- Requested services
>> Here’s an inside look at how I use Dubsado to effortlessly manage my design studio!
Once you create the form in your chosen CRM tool, all you need to do is grab the share code and embed it into your website. No coding knowledge is necessary!
It’s time for your photography website to work for you.
There you have it, the top 5 things every photographer needs on their website. Now you can market your photography services with ease and book your ideal photography clients.
If you’d like even more strategy and a designer who understands your business goals, let’s work together!